Table of Contents
1Introduction
PAKELP Private Limited ("PAKELP", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, including our mobile applications on iOS and Android, and our website at pakelp.com (collectively, the "Service").
This policy complies with:
- The Constitution of Pakistan (Article 14 — Right to Privacy)
- Prevention of Electronic Crimes Act (PECA) 2016
- Electronic Transactions Ordinance, 2002
- Personal Data Protection Bill (when enacted)
- International best practices for data protection
Important: By using PAKELP, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our Service.
2Information We Collect
2.1 Information You Provide Directly
- Account Information: Name, email address, phone number, CNIC/NICOP number (for verification)
- Profile Information: Business name, address, description, photos, business hours
- Verification Documents: Business registration, licenses, tax certificates (for Service Providers)
- Communication Data: Messages, reviews, ratings, support inquiries
- Payment Information: Billing details, transaction history (processed by secure payment providers)
- Optional Information: Social media profiles, website URLs, additional contact numbers
2.2 Information Collected Automatically
- Device Information: IP address, device type, operating system, browser type, unique device identifiers
- Usage Data: Pages viewed, features used, search queries, click data, access times and dates
- Location Data: GPS location (if permitted), IP-based location, user-provided location
- Cookies and Tracking: Session cookies, preference cookies, analytics cookies
- Mobile App Data: Push notification tokens, app version, camera and photo library access (only when you grant permission)
- Log Data: Server logs, error reports, performance data
2.3 Information from Third Parties
- Authentication Providers: If you sign in via Google Sign-In or Sign in with Apple, we receive your name and email address from these services
- Payment Providers: Transaction confirmations and payment status
- Verification Services: Identity and document verification results
- Public Sources: Business directories, public records
3How We Use Your Information
3.1 Primary Purposes
- Provide, operate, and maintain our Service
- Process and manage your account registration
- Connect Customers with Service Providers
- Process transactions and send transaction notifications
- Verify identity and prevent fraud
- Respond to comments, questions, and support requests
- Send administrative information (updates, security alerts)
- Enforce our Terms of Service and policies
3.2 Business Purposes
- Improve and personalize user experience
- Develop new features and services
- Analyze usage patterns and trends
- Send marketing communications (with consent)
- Conduct surveys and collect feedback
- Detect and prevent technical issues
- Protect against illegal activities and abuse
3.3 Legal Bases for Processing
We process your data based on:
- Consent: Where you have given clear consent under Pakistani law
- Contract: To fulfill our service agreement with you
- Legal Obligations: To comply with Pakistani law including PECA 2016 and tax regulations
- Legitimate Interests: For business operations that do not override your rights
- Vital Interests: To protect someone's life or safety
5Data Security
We implement appropriate technical and organizational measures to protect your data:
Note: While we strive to protect your data, no method of transmission or storage is 100% secure. You also play a role in keeping your data safe by maintaining strong passwords and not sharing your account credentials.
6Data Retention
We retain your information only as long as necessary for the purposes outlined in this policy:
After retention periods expire, we securely delete or anonymize your data using industry-standard methods.
7Your Rights and Choices
7.1 Your Data Rights
Under applicable Pakistani laws, you have the right to:
7.2 How to Exercise Your Rights
- Access account settings to update or delete information
- Email us at support@pakelp.com
- Call us at +92 339 0005654
We will respond to your request within 30 days. We may need to verify your identity before processing certain requests. For complex requests, we may need up to 90 days but will keep you informed.
7.3 Communication Preferences
- Marketing Emails: Unsubscribe link in every email
- SMS Messages: Reply STOP to opt-out
- Push Notifications: Manage in device settings
- Account Notifications: Manage in account settings
9Children's Privacy
PAKELP is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@pakelp.com.
If we discover that a child under 18 has provided us with personal information, we will delete such information from our systems promptly in accordance with applicable laws.
10International Data Transfers
Your information may be transferred to and processed in countries other than Pakistan for cloud hosting and service delivery purposes. When we transfer data internationally, we ensure appropriate safeguards:
- Data processing agreements with all service providers
- Standard contractual clauses approved by authorities
- Data stored primarily on servers within Pakistan where possible
- Your explicit consent for specific transfers
By using our Service, you consent to the transfer of your information to countries that may have different data protection laws than Pakistan, subject to the safeguards above.
11Third-Party Links and Services
Our Service may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
Third-party services integrated with our platform include:
12Data Breach Notification
In case of a data breach that poses risk to your rights and freedoms, we will:
- Notify affected users within 72 hours of discovery
- Provide details about the breach and affected data
- Explain measures taken to address the breach
- Recommend steps to protect yourself
- Notify PTA, FIA, and relevant authorities as required by PECA 2016
13Regulatory Complaints
If you believe your privacy rights have been violated, you have the right to lodge a complaint with:
Pakistan Telecommunication Authority (PTA)
For complaints related to online privacy, data protection, and telecommunication services.
FIA Cybercrime Wing
For complaints related to unauthorized data access or electronic crimes under PECA 2016.
14Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make changes:
- We will update the "Last Updated" date at the top of this policy
- For material changes, we will notify you via email or platform notification at least 15 days in advance
- We may require you to acknowledge the updated policy
- Continued use after changes constitutes acceptance
15Contact Information
For questions, concerns, or requests regarding this Privacy Policy or our data practices:
Data Protection Officer — PAKELP Private Limited
support@pakelp.com
+92 339 0005654
Gulberg III, Lahore, Pakistan
16Consent and Acknowledgment
By using PAKELP, you acknowledge that:
- You have read and understood this Privacy Policy
- You consent to the collection and use of your information as described
- You are at least 18 years old
- You have the right to withdraw consent at any time
- You understand your rights under applicable data protection laws
Language: This Privacy Policy may be translated into Urdu for convenience. In case of any discrepancy, the English version shall prevail.